At present any person or company that is involved in any online or Web project, is interested in good traffic of readers or users, and to achieve this, there is something that perhaps many people are unaware of their current importance on the web. This is the SEO.

What is?

SEO is the acronym for Search Engine Optimization and can be defined as a set of techniques and actions that apply to Web site to improve your rankings and visibility in the results of any search engine (Google, Bing or Yahoo among others.)

Note that these optimization techniques affect only the searches that are organic, ie traffic attracted by free media, do not confuse SEO with SEM (Search Engine Marketing) which refers to the positioning of pages or sites by Sponsored links or payments.

What is organic search?

Perhaps, as described above, you have any doubt about which is organic search.

Itself is not complicated if we put an example. If you are looking for some information on Google, Yahoo, Bing or any other search engine, search results that will show you is organic search, which is organized from highest to lowest according to their relevance and importance, depending on the search terms.

What is organic positioning?

It is the goal to achieve of any page or website. Its missive appeared on the highest positions of the organic searches of any known search engine.

For this achievement, you have to perform a series of tasks to optimize the structure and content of such Web site. At the same time, several techniques are also used for the site complies with the guidelines that search engines require.

These techniques can be internally and externally.

Internally: Also called on-page SEO refers to techniques that involve improvements in the content, code and accessibility, among others.

Externally: Also called Off-page SEO refers to techniques that involve improvement in the visibility of the web page by reference, this can be achieved through natural link, social media among others.

Which techniques can be applied?

There are techniques that we can apply for two types of internal and external positioning, which involve changes in programming, design and content of the website. Here are some techniques to help this positioning, based on the principles and guidelines set by some of the major search engines like Google and Bing.

Internal positioning:

  • Responsive Web design, this is something where Google makes a lot of emphasis because since April 2015, the search engine made a change in their algorithms and this requires that websites are adaptable to mobile devices.
  • Make the structuring and the design of a web based positioning makes our web functional, interesting to the public and easily accessible.
  • Creating unique titles and descriptions for each page of content, this is very important because every title with its description, serve to identify relevant keywords for search engines. It is recommended between 60 and 70 characters.
  • Remove contents in Flash or JavaScript, since many browsers, such as Chrome does not enable them more.
  • Optimizing URL with keywords and key words on the page that are easy reception for the user (friendly URL)
  • Create site maps to generate an internal order of the contents and improve visibility to search engines for each section of the page.
  • Create a free design in advertising, this makes the page is not heavy when loaded and lose interest by the public.
  • Generate and update quality content, this is undoubtedly one of the most important to emphasize, lately search engines like Google or Bing are taking into account “The web user experience” in relation to the adaptability on mobile devices, speed page load, the internal linking structure, usability and content. It is valuable to search engines that the content is original, not duplicated and that always constantly updated.

External positioning:

  • Get other Web sites that share the same theme, link to our website.
  • Social networks; must take into account that we live surrounded and immersed in many social networks and we can make the most of this opening up possibilities to participate in them and get views of many people or “friends” we can mentioning that Google takes much into account for SEO using your social network Google Plus, rather than Twitter or Facebook.
  • Participate in forums; this is often indispensable for reaching more people, must be the same thematic forums on our website, provide valuable content to be listed as a qualified user and thus have supported the firm link
  • Write articles on other Web sites; It is important to get noticed on other websites through articles. The utility of the product offered on our website, a course or just tips of the day, this technique is very influential in positioning.
  • Exchange content.

It is very important to explain that these techniques must be used with caution, be informed of the terms, conditions and clauses of using them, as this may adversely affect organic search and the Web could be considered as SPAM and could be penalized with losing positioning or even disappear entirely from the search engine.

All this is just a small part of all that encompasses the SEO positioning, if applicable together with other more technical, will be guaranteed that your Web will advance by leaps and bounds into a good position.

All this is just a small part of all that encompasses the SEO positioning, if it is applied in conjunction with other techniques, will have guaranteed that your Web will advance by leaps and bounds into a good position.